OF COMPETITION IS ESPORTS.
A billion dollar market is emerging in today’s digital-centric world.
There’s a rising tide of brands and publishers looking to embrace it. Are you?
Gone are the days of competition being synonymous with traditional sports. Led by a generation of players who’ve embraced their passion as a lifestyle, gaming has quickly transformed from a niche hobby into an aggressively growing global ecosystem of professional players, publishers, brands, and businesses. With over 134 million viewers and projected revenue growth of gaming at large breaking the $100 billion mark, getting in the game now is more important than ever.
They are the laws that players live by, and the leagues that players live for. They gave rise to the MLG, the LCS, and the ESL. With ever-evolving gameplay that takes minutes to learn and a lifetime to master, these titles are propelling eSports forward faster than ever. Publishers are shifting their focus from selling more copies to keeping players in the game longer. They are creating revenue models with competitive play at their core, and player-focused economies to fuel them. They’re building micro-communities that sleep, eat, and breathe their latest IP – feeding the content beast at every touchpoint.
In 2014, League of Legends earned $964 million dollars from in-game micro-transactions.
Born out of a passion for the game and armed with a competitive spirit, these athletes are looking to make their mark on the world. They’re hungry for the conquest, camaraderie, and the status that comes with it. They’re forming teams and quickly gaining traction as a new generation of superstars – with fans and brands behind them every step of the way. They’ll stop at nothing to be top tier performers that are hyper-engaged with the community. They can be your brand’s biggest advocates, and your strongest influencers.
One of the most followed players is Matt “NaDeSHoT” Haag with over 2.2M subscribers and 1.28M Twitter followers.
LAN parties and gaming centers are transforming into sold out, world-class arenas with the highest caliber of professional players and broadcasters taking stage. Friends, family and fans worldwide are on the edge of their seats with millions more watching from home. These events are giving brands a unique opportunity to reach this demographic point blank, by putting themselves at the center of the action through sponsorships or other highly engaging experiences – the perfect opportunity to show your brand’s dedication to these micro-communities beyond the screen.
In 2015, Intel Extreme Masters drew over 73,000 fans to Spodek Arena in Katowice, Poland for a Counter-Strike: Global Offensive tournament.
These aren’t just fans or spectators, they’re the community of hyper-consumers powering the game. They’re connected, tech-savvy, and ruthless – true natives in a digital-centric world who’ve grown weary of your standard marketing tactics. Brand authenticity and consistent engagement are key. Speak their language and support the lifestyle. Succeed, and you’ll win the loyalty of all. Fail, and they’ll troll you forever.
After one year, Coca-Cola is now the #1 non-video game brand associated with League of Legends with 97% of players showing affinity for the brand.
The $970 million dollar acquisition of Twitch. The launch of Youtube Gaming. eSports is causing a cataclysm in today’s mainstream media and advertising channels. Event broadcasting, live streams and game-centric videos are becoming an unstoppable force of content creation, giving brands a new battlefield for revenue growth. With gamers playing both producer and consumer, the cost of engagement has never been more in your favor.
Twitch reaches over 100M users monthly and accounts for over 43% of all video livestreaming traffic by volume.
Digital Surgeons is a forward-obsessed group of brand builders and passionate gamers that can bridge
the gap between your business and the eSports community.
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